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Convert website visitors into pipeline you can measure in HubSpot

SlateCX gives each prospect a shareable AI-assisted workspace that answers questions using your approved content, captures intent, and writes engagement and qualification back to HubSpot.

 
Common Challenges

"Do These Problems Sound Familiar?"

Many marketing teams work hard on lead generation and nurturing, but still face these persistent challenges that impact pipeline performance and team productivity.

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Your prospects use ChatGPT, and now evaluate solutions differently

Even the best HTML pages can't answer a specific, nuanced question. Your website is filled with great content, but it's organized for browsing—not for answering.

 
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You’ve optimized landing pages but only a very small percentage of visitors convert

Less than 5% of visitors from paid advertising convert. You'd like to remove forms but still capture the conversion.

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After a prospect downloads an asset you lose all visibility.

You see the conversion and the download but you want to know if they engaged, showed interest or had questions.

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Even after someone fills out a form, they don't engage

You want to increase engagement by giving prospects a reason to return, a place where they do detail analysis and evaluation.


 

 
A Better Approach

"Create a Better Experience for Everyone"

Give each prospect their own collaborative workspace where they can explore information, involve their team, and move at their preferred pace. Use the Slate Agent to guide them through the evaluation process, creating more engagement while providing better visibility into the buying process.

How It Works

1

Prospect clicks "Add to Slate"

Their personal workspace is created instantly

2

AI assistant provides support

Smart assistant ready to answer questions and provide information

3

Team collaborates effectively

Team members can review materials, comment, and discuss together

4

You gain valuable insights

See engagement levels, understand timing, and close more deals

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Dedicated Collaboration Space

Each prospect gets their own workspace where they can explore materials, share with colleagues, and collaborate at their own pace.

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AI Assistant for Support

An intelligent assistant helps answer questions and provides relevant information whenever prospects need it.

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Relevant Content Delivery

The right resources and case studies are shared at the most helpful moments in the evaluation process.

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Better Engagement Insights

Understand what prospects are most interested in and when they're ready for the next conversation.

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Get Sales Involved When it Matters

Receive intelligent notifications when prospects show high engagement or reach decision points, so your sales team can step in at the perfect moment.

 
 
 

Help Prospects Discover Your Website

A Better Approach

"Create a Better Experience for Everyone"

With SlateCX, AI, your prospects and your team work together - driving engagement, accelerating conversion and building lasting customer relationships

SlateCX Screen Shot

Results You Can Expect

Higher

Conversion Rates

Prospects convert at the right moment

Better

Prospect Engagement

Give prospects a reason to return to your site

Shorter

Sales Cycles

Make the journey easier for your prospects

For HubSpot Users

Are you spending big bucks to drive prospects to HubSpot Forms but few convert and even fewer engage?

The average B2B form converts at 2–3%. That means 97 out of 100 visitors you paid to bring to your site leave without becoming a lead.

2.3%
Average form conversion rate
 
97%
Of visitors leave without converting

SlateCX gives you two ways to fix this — without replacing your existing HubSpot setup.

 
Option 1

Replace the Form Entirely

Let a Slate Agent have the conversation instead. It qualifies the prospect naturally, captures their intent, and routes them to your sales team — no gate, no friction.

  • AI-powered qualification in natural conversation
  • Contact info captured at peak engagement
  • Auto-routing to your HubSpot CRM
  • Higher intent leads, fewer dead ends
See it in action →
 
Option 2

Keep Your Form. Upgrade What Comes After.

Your HubSpot form stays exactly as-is. But instead of a thank-you page and a PDF link, prospects land in a Slate workspace built around their needs.

  • Ask questions about the content they just downloaded
  • Get AI-matched follow-up resources for their role
  • Invite teammates to co-evaluate together
  • Engage directly with a live sales rep when ready
See the workspace →

Benefits for B2B Marketers

For HubSpot Users

Are you spending big bucks to drive prospects to HubSpot Forms but few convert and even fewer engage?

The average B2B form converts at 2–3%. That means 97 out of 100 visitors you paid to bring to your site leave without becoming a lead.

2.3%
Average form conversion rate
 
97%
Of visitors leave without converting

SlateCX gives you two ways to fix this — without replacing your existing HubSpot setup.

 
 
Option 1

Replace the Form Entirely

Let a Slate Agent have the conversation instead. It qualifies the prospect naturally, captures their intent, and routes them to your sales team — no gate, no friction.

  • AI-powered qualification in natural conversation
  • Contact info captured at peak engagement
  • Auto-routing to your HubSpot CRM
  • Higher intent leads, fewer dead ends
See it in action →
 
 
Option 2

Keep Your Form. Upgrade What Comes After.

Your HubSpot form stays exactly as-is. But instead of a thank-you page and a PDF link, prospects land in a Slate workspace built around their needs.

  • Ask questions about the content they just downloaded
  • Get AI-matched follow-up resources for their role
  • Invite teammates to co-evaluate together
  • Engage directly with a live sales rep when ready
See the workspace →

More Benefits for Marketiers

Help Prospects Discover Your Website

With SlateCX you can design your web content for maximum visibility. You can un-gate your content so that search and AI engines give you higher rankings and more inclusion in AI answers.

Convert More Leads

Experiment with removing forms and letting the SlateCX agent collect prospect information during the course of a natural conversation. Prospects engage more freely when they're not confronted with barriers, leading to higher quality leads and better conversion rates.

Increase Engagement

Keep prospects actively involved throughout their buyer journey. Interactive workspaces encourage exploration, team collaboration, and deeper engagement with your solutions.

Put Your Best Foot Forward

Your prospects want to do their own deep research - about solutions available to them and their strengths and weaknesses. With SlateCX they can do this while you supply the AI Agent with the most relevant information about your product and brand.

Help Your Reps Engage

When prospects are actively engaged and ready for sales interaction, SlateCX automatically invites your sales rep to join the team chat at exactly the right moment. No more cold calls - your reps enter warm conversations with prospects who are already engaged.

Manage Through Hubspot

SlateCX is a public HubSpot application. All Slate interactions are updated and scored in HubSpot and our Application lets you manage Slate accounts from HubSpot Marketing Hub.

Help Prospects Discover Your Website

With SlateCX you can design your web content for maximum visibility. You can ungate your content so that search and AI engines give you higher rankings and more inclusion in AI answers.

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Convert More Leads

Experiment with removing forms and letting the SlateCX agent collect prospect information during the course of a natural conversation. Prospects engage more freely when they're not confronted with barriers, leading to higher quality leads and better conversion rates.

Increase Engagement

Keep prospects actively involved throughout their buyer journey. Interactive workspaces encourage exploration, team collaboration, and deeper engagement with your solutions.

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Put Your Best Foot Forward

Your prospects want to do their own deep research - about solutions available to them and their strengths and weaknesses. With SlateCX they can do this while you supply the AI Agent with the most relevant information about your product and brand.

Help Your Reps Engage

When prospects are actively engaged and ready for sales interaction, SlateCX automatically invites your sales rep to join the team chat at exactly the right moment. No more cold calls - your reps enter warm conversations with prospects who are already engaged.

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Ask the Slate Agent to use your Sales Methodology

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Get Deep Insights Into How Prospects Engage

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Manage Engagement Through HubSpot

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Ready for Better Results?

"Ready to Transform Your Prospect Engagement?"

Stop chasing prospects and start engaging them on their terms. Give your prospects the collaborative experience they want while gaining the insights you need. Ready to see the difference?