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Your prospects are already using AI to evaluate you. Meet them there.
Give every prospect a Buyer Evaluation Agent and their own AI Workspace. It answers their questions from your approved content, qualifies them as they go, travels with them to Slack, email and Claude, and syncs straight to HubSpot.
Click this icon anywhere on the page and our agent answers, right here.
B2B buying has fundamentally changed. Software hasn't kept up.
We asked ~130 B2B software websites the questions real buyers ask. Only 4% explained how, and just 6% said why to pick them over a competitor.
Read the full studyEvery visitor becomes a signal your team can act on.
Three capabilities that turn passive website traffic into qualified, contextualized pipeline. And then a fourth thing happens, which is the part nobody expects.
Signal sales the moment it matters
When a prospect is ready to engage, SlateCX fires an alert through whichever channel your rep actually checks. The rep enters with full context: who has been asking what, and what to push next.
Engage and qualify with personalized AI
Each prospect gets an assistant that answers from your approved content, not hallucinated answers. As they engage it qualifies their fit, surfaces the right resources, and routes high-intent buyers to sales.
Buying isn't a solo sport. Bring the whole team in.
B2B purchases involve three to seven stakeholders. Drop the Slate link into Slack or Teams, or share it by email, and the whole jumps in. No new logins, no learning curve. It even follows them into Claude and ChatGPT.
Your buyers just told you what your website is missing.
Forms collect names. SlateCX captures the actual questions, in your buyers' own words, and turns them into a ranked content brief you didn't have to commission.
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1Buyers ask, in their own words
Every conversation is captured end to end and reviewable, message by message, with the entry point and campaign attached.
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2The daily analysis ranks the gaps
An AI pass runs every day and flags the questions your agent could not answer well, then groups recurring subjects by volume. Every unanswered question is a missing page.
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3You publish the answers
Not guesses from a keyword tool. Pages that answer the questions your real buyers asked last week, ranked by how often they asked.
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4Everything gets better at answering
That page becomes a source your Slate agent quotes, and a page ChatGPT and Claude can quote too. The loop tightens every week.
AI already answers for you 81% of the time, pulling from your own pages, and mostly vaguely. This is how you fix the pages it is pulling from. You are not just answering buyers inside the Slate. You are changing what every AI says about you everywhere else.
Nexla built Nexie on SlateCX.
When Nexla launched MCP Studio, they gave everyone evaluating it an agent that could answer the architecture questions a product page can't. Here is the film.
The questions that decide whether a platform fits your stack don't get answered on a product page.
Nexie runs on SlateCX, answering MCP Studio and governance questions from Nexla's own approved content, with every engagement signalling their sales team.
Native to HubSpot. No rip-and-replace.
SlateCX is a public HubSpot app. Every question asked, asset opened and stakeholder looped in syncs to your CRM with full attribution. Lead scores update, workflows fire, and your existing setup keeps working exactly as it does today.
The metrics marketing and sales actually need, in one dashboard.
Every Slate is tracked from creation to engagement to outcome, aggregated across all campaigns, with one click to drill into any individual Slate.
- Active and engaged Slates, week over week
- New contacts captured, ready to flow into HubSpot
- Goals achieved per Slate: demo requested, pricing reviewed, stakeholder looped in
Every Slate engagement, on the HubSpot contact record.
SlateCX appears as a native tab on every contact. See engagement at a glance, drill into per-campaign performance, and review every conversation without leaving the tool your team already lives in.
- Sits alongside Overview, Activities and Intelligence
- Total Slates, campaigns, score and engagement breakdown
- Open any session to read every message exchanged
Two ways in. Neither one touches your existing setup.
Replace the form entirely and let the Slate Agent have the conversation instead, or keep your form exactly as-is and upgrade what comes after the thank-you page.
- Activity flows into contact and company records automatically
- Workflows fire on engagement events; lead scores update
- Full attribution from first question to closed deal
- Contact info captured at peak engagement, not at the gate
Your website was built for browsing. This is built for evaluating.
Give buyers the fast lane, and give your team the visibility forms never could. Walk through it yourself, buyer side and marketer side, in about 15 minutes.